Bravo’s “Imposters” told the story of a group of aspiring con artists stumbling their way through the criminal underworld. To promote the second season of this hit show, we decided to expose the biggest con of all... social media.
8,000 Selfies
Engaged visitors covered the internet in cons making it the second most talked about show at SXSW– only surpassed by Game of Thrones.
3 Con-worthy Dioramas
We invited visitors to snap pictures in our immersive dioramas, conning their friends and followers into thinking they were living the 1% life.
Social Content
Instacon’s visitors peppered the internet with selfies, garnering high ratings for the show.
Coverage and Results
Coverage from EW, Adweek, AdAge, A.V. Club, The Cut and Medium. 122 Million Total Impressions.