During the summer solstice we launched the Dunkin’ Human Charger. The simplest way to keep people up and at it on the longest day of the year.
A TECH INSPIRED LAUNCH IN NYC
We opened up an Apple-esque pop-up shop in NYC
A HUMAN CHARGER KIT
Complete with accessories and a user manual, we got influencers and media talking
The first-ever voice activated beverage sampling program created a call-to-action for fans nationwide